Turns out big business loves crypto.  

Or maybe they just think there's easy money to be made...

Whatever the reason, institutional interest in digital assets has absolutely skyrocketed in the last several months.

Ethereum got approved for spot ETFs last week, with BlackRock, Fidelity, Grayscale, VanEck, and more, all adding the asset to their list of offerings.

With how negative the general sentiment around crypto has been these last couple of years, this rapid approval came as a surprise to just about everyone. A welcome surprise, but surprising nonetheless. It seems like just a couple of months ago that we were writing articles about the SEC going after the Ethereum foundation, and the growing unlikelihood of an Ether ETF actually hitting the market. Oh, wait, that was actually exactly two months ago.

Now suddenly the TradFi floodgates are fully opening up to crypto, with even the NYSE announcing plans to list index options tracking for the price of Bitcoin. Funny how this all roles out during an election year. Probably just a coincidence though, right?

And it's not just investment firms getting in on crypto; two of the world's largest payment processors have already launched products aimed at making the asset class more accessible to the masses. 

Mastercard is dropping a P2P crypto credentials program that will allow users to send tokens between usernames rather than traditional public addresses. (If you've ever tried to manually confirm a public address, you know how necessary this is.)

And PayPal also launched their PYUSD stablecoin on Solana this week, which isn't their first crypto product, but it does further confirm their intentions to continue building in the space.

Whether it's Jamie Dimon calling Bitcoin a 'pet rock', just to have his bank disclose over half a million in Bitcoin ETF holdings shortly after, or Goldman Sachs claiming that crypto is "not an asset class", to then offer Bitcoin derivative products to their customers, it seems like there's no shortage of big companies changing their minds on crypto.

Who knows? Maybe we'll even be paying our taxes in crypto one day.

- Joey Segura