Why Your Favorite Companies Want to Start Taking Crypto Payments

Why Your Favorite Companies Want to Start Taking Crypto Payments

Joey Segura

-

Aug 30, 2024

What really happens if we all adopt crypto? 

Ferrari is expanding their crypto payments program to the EU.

Sony is launching their own blockchain and plans to build a crypto exchange alongside it.

And ride-share giant Uber is reportedly interested in accepting cryptocurrency payments.

The idea of a world where digital currencies are as common as traditional money is no longer looking so far-fetched. With major companies now actively exploring or adopting crypto, the potential implications for our daily lives is huge.

But why are all these companies jumping in now?

If you ask Uber CEO Dara Khosrowshahi, he'll say it's just them meeting their customers where they're at.

In an interview with CNBC Thursday morning, Khosrowshahi said, "Just like we accept all kinds of local currency, we are going to look at cryptocurrency and/or bitcoin in terms of currency to transact. That’s good for business."

In a way, Bitcoin and crypto as a whole really are just the native currency of the internet, not all that unlike the local currencies mentioned, and when you put it like that, it almost feels strange that we haven't already seen further adoption, especially in the e-commerce space.

And while I personally love the idea of shopping with Bitcoin (aside from the thought of placing a $10 Amazon order and realizing the next day it now technically cost me $20), how is this all going to affect the market? 

Ferrari says on their website that all Bitcoin purchases are immediately converted into local currency, meaning they will likely not have any Bitcoin holdings of their own. In contrast, companies like Sony launching their own crypto exchange will need to acquire their exchange assets somehow and could give a major boost to overall crypto liquidity in the market's where the platform is available.

The long-term impact really depends on whether these firms see value in the assets they're collecting and how much of this corporate adoption comes from the desire to build and create value or simply extract it.

Let's hope for the former, and remember, vote with your Bitcoin.  

- Joey Segura

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DefiQ, Inc. DBA Giddy, is registered with FinCEN as a Money Services Business (MSB), registration number 31000214426385.

DISCLAIMER: Giddy is not a custodian of cryptoassets and does not provide a guarantee of protection; you are responsible for the safekeeping of your cryptoasset private keys. Giddy does not provide financial, investment, tax, or legal advice. No communication from Giddy is intended to imply financial advice, nor that any cryptoasset is low-risk. All cryptoassets involve a significant degree of risk, including the possibility of high volatility or permanent loss.

Giddy provides information from 3rd parties and blockchain networks, and does not guarantee this information is correct, complete, or updated. Cryptoassets are not covered by either FDIC or SIPC insurance. For more information about the risks of virtual currency, see the CFTC’s Customer Advisory, the CFPB’s Consumer Advisory, the SEC’s Investor Alert, and FINRA’s Investor Alert.

Passive income derived from decentralized finance activities such as staking and liquidity farming carries with it additional risks which could include permanent loss of funds. Consult a professional before investing money on the blockchain. Never invest more money than you can afford to lose.

© 2024 Giddy. All rights reserved.

Not FDIC Insured · No Bank Guarantee · May Lose Value

DefiQ, Inc. DBA Giddy, is registered with FinCEN as a Money Services Business (MSB), registration number 31000214426385.

DISCLAIMER: Giddy is not a custodian of cryptoassets and does not provide a guarantee of protection; you are responsible for the safekeeping of your cryptoasset private keys. Giddy does not provide financial, investment, tax, or legal advice. No communication from Giddy is intended to imply financial advice, nor that any cryptoasset is low-risk. All cryptoassets involve a significant degree of risk, including the possibility of high volatility or permanent loss.

Giddy provides information from 3rd parties and blockchain networks, and does not guarantee this information is correct, complete, or updated. Cryptoassets are not covered by either FDIC or SIPC insurance. For more information about the risks of virtual currency, see the CFTC’s Customer Advisory, the CFPB’s Consumer Advisory, the SEC’s Investor Alert, and FINRA’s Investor Alert.

Passive income derived from decentralized finance activities such as staking and liquidity farming carries with it additional risks which could include permanent loss of funds. Consult a professional before investing money on the blockchain. Never invest more money than you can afford to lose.